Permission Policy


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ResultsMail Permission Email Policy

Last Updated: December 31, 2003

ResultsMail (also referred to as the "Services") is a powerful e-marketing tool designed for permission-based communications. Our clients use ResultsMail to send email newsletters and promotions to prospects and customers. ResultsMail's policy strictly forbids the use of our service for transmission of unsolicited "bulk" or commercial email. All ResultsMail customers have agreed to not use the system to send unsolicited email.

Affirmative Consent:

Clients may only use ResultsMail to send email to individuals who have either provided affirmative consent through an "opt-in" process that they want to receive the type of email communication being sent or with whom they have a pre-existing business relationship.

Federal law (S.877 Sec. 3 (1)) states that "the term 'affirmative consent', when used with respect to a commercial electronic mail message, means that--

A. the recipient expressly consented to receive the message, either in response to a clear and conspicuous request for such consent or at the recipient's own initiative; and

B. if the message is from a party other than the party to which the recipient communicated such consent, the recipient was given clear and conspicuous notice at the time the consent was communicated that the recipient's electronic mail address could be transferred to such other party for the purpose of initiating commercial electronic mail messages."

Pre-existing business relationship means, when used with respect to the initiator and recipient of an electronic mail message, that--

A. Within the 5-year period ending upon receipt of such message, there has been a business transaction between the initiator and the recipient (including a transaction involving the provision, free of charge, of information requested by the recipient, of goods, or of services); and

B. the recipient was, at the time of such transaction or thereafter, provided a clear and conspicuous notice of an opportunity not to receive further messages from the initiator and has not exercised such opportunity.

Unsubscribing from a ResultsMail email:

Every ResultsMail email is sent containing an easy to use "Unsubscribe" link at the bottom of the email. To unsubscribe, you simply need to click the link at the bottom of the page in the unsubscribe area. You are immediately excluded from all future mailings.

False or Misleading Headers:

ResultsMail does not allow the manipulation of any email header information and does not use mail relays to send campaigns. This means that ISPs and email recipients are able to determine that email is being sent from ResultsMail servers.

False or Misleading From Lines:

Any from line set to appear as the sender of the message must accurately identify the person who initiated the message. False or misleading from lines are prohibited both by ResultsMail and also by federal law. ResultsMail staff reviews every email that is sent from our system to ensure that from lines are not false or misleading.

Deceptive Subject Lines:

Any subject line attached to an outgoing campaign must clearly relate to the content of the email. Deceptive or misleading subject lines are prohibited both by ResultsMail and also by federal law. ResultsMail staff reviews every email that is sent from our system to ensure that subject lines are not deceptive or misleading.

Email Address Acquisition:

ResultsMail does not provide email lists to customers. As mentioned above, ResultsMail customers are required to send email only to addresses that have either provided affirmative consent or with whom they have a pre-existing business relationship.

Valid 'FROM' Email Address:

Every email message sent from ResultsMail must have a valid and working 'FROM' email address. When a customer changes their sending email address, the address is first validated by the ResultsMail system before they are allowed to send from the new address. Recipients should be able to reply directly to any email sent from ResultsMail. Please note that a return email address does not fail to satisfy this requirement if it is temporarily unable to receive messages due to a technical problem beyond the control of the sender if the problem is corrected within a reasonable time period.

Valid Physical Postal Address of Sender:

In compliance with federal law, ResultsMail automatically appends the physical mailing address of the sender to the footer of every email sent from our system. This mailing address information is entered and updated by the sender. It is a condition of usage of ResultsMail that customers provide accurate data.

What to do if you believe you've received unsolicited or deceptive email

If you believe you have received an unsolicited email message or email that contains a deceptive subject or from line, invalid or non-functional reply-to email address, inaccurate physical postal address, or in some other way appears to violate ResultsMail policies or federal law, using the ResultsMail system (or what appears to be the ResultsMail system), please take a moment to tell us about it. Please forward a copy of the offending email to We are strong believers in permission-based marketing and do not tolerate "spam." We will immediately investigate, and if abuse is proven, will take immediate appropriate action to eliminate abusive future mailings from the company involved.

In addition to our strong permission email policy, we take extensive measures to protect the data stored on our system from misuse or misappropriation. If you'd like to know more about our dedication to your privacy, please see the ResultsMail Privacy Policy.


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